With time Mobile applications have transformed themselves as invincible part of human society. No doubts the competition in the over populated app world you have few seconds to impress your users. If you are able to effectively count on these few seconds, you can retain your app user. However, if you fail to, the prospective user in no time will get back to the app world and find a better alternative.
How to Retain Your Mobile App Users?
In one word, retaining a customer is directly related to your ability to give them service. A better user experience is the key to earning satisfied user base. Once you crack this you have better chances of sustaining the competitive app market.
Now, to deliver better user experience, you need to focus on different sections. Out of which user interface and features sit above all in the list.
Finding the Meaning of Better User Interface
You can find numerous mobile app development agencies claiming to build exceptional UI design. There are number of mobile app designing tools are available that makes your app tremendous also. However, just claims can’t hack the modus operandi. The reason behind saying this is that there isn’t any particular way to build UI design. It’s subjective depending largely on the kind of mobile application, brand, target users etc.
Well, we aren’t here simply to talk about the concern, instead of out aim is to excavate possible solutions. Let’s have a look at 6 UI design hacks that can help you in improving the usability of your mobile app. Here they are:
1: Personalized Behavior
Personalize the design not only keeping your brand in mind, but also take care of your users. They must not feel like they are interacting with a tech innovation (though they are). Let us take an example. Once they are done with the signup process, greet them with a hello and their name. If they are already a user, you can welcome them everytime they visit your app. This is just a small step; there are numerous other ways to serve them with a personalized behavior. To crack this, all you need is to think and act like a user, instead of appreneur/developer.
2: Efficiency
Your user interface must not be a hurdle between your app features and the users, rather it should behave like a friendly neighbor who assists and guides them. Keep track on how swiftly your users can access your application. The design and placement of features have to be in a way that users can go from one place to another in an easy way. To crack this you need to understand the usage flow and the user behavior. With these, you’ll also have to analyze and tag the features according to their usability.
3: Easy to Memorize
This one is very much linked with our last hack. Here you need to check whether if the users are able to remember the place they have to visit to accomplish any particular task. If by any reason they have to roam around your application to find a certain thing, you need to religiously work on it as early as possible. The reason behind is that this will subsequently irritate the users and will make them abandon the mobile application in no time.
4: Responsive
Smartphone comes in different screen sizes. At the time of mobile app UI design, you need to take care of this factor. Design it in a way that smartphones of all screen sizes. This includes the size of icons, content length, font size, and its placement. To crack this, you can do a little research based on smartphones used by your target audience. A successful research on this can help you a lot in designing an interface that delivers a better experience to all your app users.
5: Easing Sign Up
Sign up for the application is important for keeping the user account secured, giving privacy to subtle details, and simultaneously to collect the user information which can be beneficial for you in future. However, while designing this you need to take care that it must not be too lengthy. Also, you need to take care that you are not asking for unnecessary information. Let’s say, for example, uploading a picture or sharing date of birth isn’t of your use, skip them without any second thought.
6: In-app Permissions
The very first reasons that can make a prospective user change his decision. It has been seen that a big list of in-app permissions can frighten a user and skip installing the mobile application. Ask for only those permissions which are important for your application. This is your first interaction with them, and they might probably be afraid to share their device data or other vital information with you.
Conclusion
An Application UI Design is one of the most important parts. In order to improve the mobile app’s usability, it is crucial that at the time of designing the interface you don’t think like a developer or a designer. Instead, you need to think and act like a user. A minute mistake in this can eventually lead to user dissatisfaction followed by abandoned app and a poor review.